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The 100




Mac and Me
(1988)
Reviewed by Jason Coffman
Rating: 7.5 Beans

roduct placement is one of my favorite things in movies. See "Double Team," wherein Dennis Rodman saves the day with a Coke machine. Witness "Free Willy," which was also apparently completely financed by Coca-cola. Some movies are clever about it, such as "Happy Gilmore," and turn their product placement into a part of the plot. And then there's "Mac and Me."

As far as I can remember, "Mac and Me" is the only film in history in which a musical number breaks out in MacDonald's during a birthday party for a wheelchair-bound boy. Also, "Mac and Me" is a by-the-numbers remake of "E.T." with one huge problem: It is incredibly stupid, exists only for the product placement it utilizes, and basically is more unintentionally hilarious than any other kiddie movie I have ever seen.

Yes, I remember the days when I watched movies like this for making the honor roll at school. Like all such tripe, this movie is not worth watching on its own merit, but watched with the cynical eye of the truly demanding film buff, it can be the funniest movie of 1988. "Mac and Me" works on two levels, and two levels only: 1) A really long commercial and 2) A ridiculous attempt to capitalize on the success of a movie released a full 6 years earlier. The iron this film proposed to strike had been cooled for a good long time before "Mac and Me" hit the theaters. Oh well.

If the viewer can learn anything from watching "Mac and Me," it is simply that enough corporate backing can get any movie made. Too bad that backing has to be put behind complete trash such as this. But such is life, as they say.






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